Review notes — Gildpress sales page

This is a draft preview built by an unattended autopilot session on 2026-08-24/25. Tim has not reviewed it. Publish is blocked until the items below are cleared. The product itself (`~/Programming/resume-polisher/`) has NOT launched; this page is staged for launch day.

What this page is

The 11-stage single-page-sales pipeline run against Gildpress, the AI-assisted resume and cover letter service. Goal: direct sales ($79/$129/$249 credit tiers). All copy claims trace to the product repo (launch-readiness assessment, launch plan, canonical landing copy, competitor research); the prohibited-claims list from the legal review (B-12) was enforced as a hard constraint: no testimonials, no "passes AI detection" promises, no human-writer claims, PDF-only, tiered guarantee only, Premium framed as credits.

Pipeline results

Adversarial gauntlet (stage 08): 3 cycles, 30 hostile persona reads + 2 red-team assaults. Overall persona average 3.18 → 3.67 → 3.95; would-buy 2/10 → 10/10 (7 Yes, 3 Probably); skim audit 7/7; zero unresolved critical vulnerabilities. The 3.95 sits 0.05 under the 4.0 gauntlet bar; the residue lives in polish surfaces and is documented in `08-test-readers/output/feedback-synthesis.md`. Voice metrics: all PASS on the brand-calibrated scorer (sentence CV 0.72, zero em dashes, zero contractions, zero exclamations, zero AI-blacklist hits at all four tiers, MATTR 0.75). Quality scorecard composite: 4.3/5 (all five dimensions pass).

Publish blockers (Tim sign-offs required)

  1. Strategy checkpoint (stage 03) was autopilot self-approved: confirm the Big Idea ("a resume service that proves its work"), the PAS-WHY-TRY-BUY framework, and the headline "Your Resume Has Never Done You Justice" (a grammatical repair of your original option B).
  2. Draft checkpoint (stage 06) was autopilot self-approved: read the full page for voice match and factual accuracy.
  3. THE PRODUCT IS NOT LIVE. Do not publish until the human-only launch actions are done (LLC, gildpress.com registration, Stripe live mode, legal sign-off on Privacy/Terms, production deploy, one live paid smoke test). CTAs point at `/get-started`, which is a stub on this preview.
  4. Footer identity: support email and business identity block are placeholders (no domain email or registered entity yet). The executive persona flagged this as a purchase-killer if it ships.
  5. Premium tier decision (HUMAN-ACTIONS #9): this page sells Premium as 3+3 credits. If you decide Premium includes human review, the pricing section, who-it's-for, and the "who writes it" FAQ all need rework.
  6. Highest-leverage fix (all 10 test personas): run the pipeline on a demo resume and publish the real artifacts: an annotated sample Voice Authenticity Report, a before/after excerpt, and benchmark aggregates ("across N test resumes: median ATS delta +X"). The hero and evidence-section mocks are CSS illustrations labeled "sample layout" until then; three persona verdicts revert if real artifacts do not replace them at launch. Comment slots are reserved in the evidence section.
  7. New policy embedded by the gauntlet, needs your sign-off: the FAQ now promises "factual corrections are always free, no credit spent." Mirror it in the Terms or strike it from the page.
  8. Guarantee wording follows the canonical two-step (re-generate, then 7-day refund from most recent delivery, window never shortened). Two terms questions for the ToS: is the refund available without requesting re-generation first, and is the number of re-generations capped?
  9. The evidence-section claim "We could find no other service that sends your finished document to independent detectors…" was true per the July competitor research; re-verify before publish.
  10. Turnaround promise "delivered within hours" is an operational commitment: confirm the deployed pipeline's real-world timing before taking money against it.
  11. Privacy FAQ now names Anthropic (with API no-training terms) — have legal confirm, and decide whether detector-side (GPTZero/Originality.ai) retention needs disclosure in the Privacy Policy.
  12. Brand calls made without you, reversible: primary CTA buttons read "Start with my resume" instead of "Begin Your Transformation" (three gauntlet personas read the brand line as hype); the pre-headline dropped the "$100K to $1M+" income band (screenshot-ridicule risk) in favor of your own "professionals who take their careers seriously" line.

Recommendations (not blockers)

Where things live

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